Super Bowl LIX

Turnovers. Scrambles. Pancake blocks…

Is football an elaborate scheme to sell food?

At Super Bowl LIX we told America the true history of the game with key conspirator Matthew McConaughey leading the charge alongside Martha Stewart, Charli XCX, Kevin Bacon and Greta Gerwig.

The spot won the Tribeca X award at the Tribeca Film Festival, with the spot and broader campaign picking up seven Cannes Lions, seven One Show Pencils and two D&AD pencils.